Costume specialist Smiffys partners with Penguin Ventures on The World of Peter Rabbit dress-up, accessories and partyware collection
Leading costume manufacturer Smiffys has signed a new licensing agreement with Penguin Ventures to bring The World of Peter Rabbit dress-up, accessories and partyware to market from next spring.
The new collection will feature adorable costumes for toddlers and children aged two to nine, along with themed accessories and party decorations, designed to capture the charm of the original stories. Whether for imaginative play, special celebrations, or everyday dress-up fun, the range will offer something for every little Peter Rabbit fan.
“There are dress-up and party opportunities with Peter Rabbit year round, from at home role-play and gifting, to Easter celebrations, birthday parties and baby showers”
“There are dress-up and party opportunities with Peter Rabbit year round, from at home role-play and gifting, to Easter celebrations, birthday parties and baby showers,” said Dominique Peckett, Director at Smiffys. “We are excited to be working with this legendary brand once again to bring creative new Peter Rabbit costumes and partyware to the market.”
The Peter Rabbit range is set to launch in February 2026, offering retailers and families a delightful new way to celebrate and enjoy this cherished storybook world. It is the latest licensing deal that reinforces Smiffys’ commitment to providing high-quality, innovative dress-up products inspired by beloved characters.
Zoe Smith, Senior Licensing Manager, Penguin Ventures added: “We are thrilled to see Peter Rabbit’s timeless charm brought to life through Smiffys’ new collection of dress-up costumes and partyware. This partnership allows families to celebrate and enjoy the beloved characters whether through playful dress-up, World Book Day or seasonal occasions.”
The Smiffys Peter Rabbit collection will be available in the UK and Ireland, and is available to pre-order now.
