PhatMojo has signed global toy rights to the gardening-themed Roblox phenomenon Grow A Garden. Its upcoming toy line will bring the magic of Grow A Garden into the real world, offering fans a hands-on way to build, collect, customise, and share their love for this digital gardening smash hit.
Since its launch in late March, Grow A Garden has become the number one game on Roblox, amassing over 15 billion plays and reaching a record-setting peak of 21.6 million concurrent players.
In the game, players nurture their land into vibrant gardens filled with crops, flowers, fruits, and more. Its tranquil, immersive gameplay, paired with engaging mechanics and frequent live events, has made it a global sensation. Grow A Garden’s blend of creativity, teamwork, and wholesome fun continues to captivate millions worldwide.
The game is developed by Splitting Point Studios in collaboration with Do Big Studios. The deal was brokered by licensing agency Think Influence.
Initial products from PhatMojo’s Grow A Garden range will launch in Q4 2025, with expanded collections hitting major global retailers in Q1 2026.
Click has been appointed as the exclusive UK distributor for Grow A Garden, with the Roblox hit now coming to life through PhatMojo’s all-new global toy range.
Click CEO Luke Hillier said, “We’ve never seen a brand take off like Grow A Garden – it’s a true cultural moment. The world PhatMojo is building with this line captures everything that makes the game so compelling: creativity, connection, and the joy of growing something amazing. We’re excited to deliver this phenomenon to UK retail and put it into the hands of the fans.”
Click COO Lewi Hillier added: “We’re thrilled to partner with PhatMojo on one of the most exciting brands we’ve ever seen. Grow A Garden taps into a universal play pattern that blends nurturing, collecting, and creativity. It’s a true breakout hit, and we’re already seeing incredible demand from retail. This toy line is set to be a top-tier performer across the UK and ROI.”
