Global licensing partnership brings WWE Superstars including Roman Reigns, Rhea Ripley and Hulk Hogan Playmobil figures to market from July 2026
Playmobil has announced a new global licensing partnership with WWE.
Launching in July 2026, the collaboration will feature Playmobil figures of WWE Superstars including Roman Reigns, Cody Rhodes, Rhea Ripley and Hall of Famer Hulk Hogan.
Bahri Kurter, CEO of Playmobil, said: “At Playmobil, we believe in the power of imagination to unlock new worlds. By partnering with WWE, we are celebrating iconic Superstars who have inspired millions across generations, and we are connecting their stories with the creativity and imagination that are the heart of our brand. This partnership is another step in our journey of meaningful collaborations that redefine the role of Playmobil in pop culture.”
The partnership accelerates Playmobil’s on-going strategy to reach audiences through collaborations with globally relevant entertainment franchises. Earlier this year, Playmobil announced two major partnerships with Mattel for Monster High and Barbie. The WWE collaboration, facilitated by IMG, now represents the next step in this strategy, opening the Playmobil universe to one of the most passionate and multi-generational fan communities worldwide.
The first Playmobil x WWE products will be available in July 2026 across North America, Europe and additional international markets.
