In part II of the Insights Family study, originally published for Vegas Licensing Expo, they revealed that producers and content creators today are no longer just making a TV show, book, film or game – they’re building Intellectual Properties (IPs) that live across platforms, formats, experiences and products.

So sit back, sip your coffee (or tea) and enjoy the read …

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https://issuu.com/lemapublisihng/docs/toys_n_playthings_july_2025/18

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