The new Care Bears Baby infant plush range blends nostalgia for the original 80s characters with the needs of modern infants and parents
Rainbow Designs has welcomed Care Bears Baby to its licensed classic character range of beloved heritage properties for 2026.
The brand-new adorable infant plush range is designed to delight nostalgic fans and today’s newest families alike, blending the iconic appeal of the original 80s characters with the needs of modern infants and parents.
Available from autumn 2026, the Care Bears Baby range will feature baby-soft, lovable versions of three of the brand’s most cherished characters: Cheer Bear, Funshine Bear, and Bedtime Bear. These cute companions appear across a thoughtfully curated assortment of infant toys, including ring rattles, comforters, and the irresistibly huggable My First Care Bear Soft Toy.
Anthony Temple, Managing Director of Rainbow Designs, said: “We have ensured our new collection stays true to the enduring hallmarks of the Care Bears legacy of sharing, caring, friendship, and togetherness. The range will resonate with fans who grew up in the colourful world of Care Bears, whilst warmly welcoming a whole new generation of followers who align with the brand’s values.”
The collection of plush infant essentials incorporates gentle sensory features designed to support early interaction, comfort, and developmental play. From delicate textures to soothing softness and pastel hues, these toys invite little ones to explore, bond, and feel reassured, making them perfect companions from the very first moments of childhood.
“Care Bears Baby represents a thoughtful evolution of the Care Bears brand as we meet families at one of life’s most meaningful beginnings,” said Bruce Cheltenham, Global Licensing Director, Toys and Hardlines. “With Caring from the Start as our guiding principle, this collection is designed to support early emotional connection, comfort, and trust—values that have always been at the heart of Care Bears. Rainbow Designs is an ideal partner to help translate these values into products that feel both timeless and relevant.”
