Attendees were given an advanced look at forthcoming products, marketing and PR activities, and more at the event in Manchester
Ravensburger drew retailers from across the UK for this year’s Disney Lorcana Store Summit event in Manchester for a day of presentations and exclusive product reveals.
“From the outset when we launched the brand in 2023, the Hobby Store network has been crucial to its ongoing success as it speaks directly to our core customer base”
“The importance of our Disney Lorcana Store Summit events cannot be overstated” said Ben Lovell, Disney Lorcana TCG Category and Sales Manager at Ravensburger UK. “From the outset when we launched the brand in 2023, the Hobby Store network has been crucial to its ongoing success as it speaks directly to our core customer base. They are instrumental in building a player platform for competitive play and in-store events and we feel passionately about being able to meet face to face on a regular basis so they can see first-hand the investments and development that is going into the brand.”
The event arrived hot on the heels of a host of major brand announcements at Gen Con, with interactive demos of the new Ravensburger Play Hub as a key part of the event. Retailers among the audience were able to share their experiences with the new system and be offered guidance as to how to make it work effectively for their customer base. With informative Q&A sessions, insights into Marketing and PR initiatives around the new Collector Starter Set launching in Q4 plus teaser imagery and information around upcoming product launches the day was hailed a huge success.
Feedback from the event has been hugely positive, with the team from Living Realms in Wakefield, who are due to host this year’s largest CCQ player event in November, saying: “You put on an epic summit and really brought the Disney magic to all the local game stores that attended. As a team that listens to the players and retailers, this is a team that shows you as players and we as game stores are in very safe and capable hands!”
