PMS International, which is the worldwide distributor for the Elves Behavin’ Badly dolls, has reported an ‘extraordinary increase’ in Elf sales this year.

The company said: ‘Sales of the dolls and the accessories have exceeded all previous years. Likewise, our increased expenditure on PR to promote the Elves Behavin’ Badly brand is producing an amazing amount of media coverage.To supplement our continually arriving Elf dolls by sea freight, we have weekly arrivals of air freight dolls, and we can currently offer Elf dolls stock on the floor.

‘Our main PR campaign has only just got underway, so demand is going to continue to increase day by day. We still have 30,000 cartons of Elf stock available for sale, so there is still big money to be taken. Furthermore, there are an increasing number of retailers looking to stock our Elf range for the first time as consumer demand intensifies. This is a big chance to open up some new accounts over the next couple of weeks, so don’t miss this opportunity!’

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