Santoro had an exciting win at the 36th Annual Louie Awards, taking home the top honour in the “Paper Engineering and Innovation” category with a score of 9.6 out of 10 for its extraordinary Book Café Swing Card.
Dubbed the “Oscars” of the greeting card world, the event took place Las Vegas and celebrated outstanding creativity and craftsmanship within the greeting card industry. The evening was nothing short of spectacular, with industry leaders, designers, and experts gathering to recognize innovation and excellence. Winning this award in such a prestigious setting is a proud moment for a company that has been innovating in paper design and storytelling for over three decades.
“It was a wonderful night! To be surrounded by such incredible talent and to have our work honoured in a category so close to our hearts is very special”
Tara Strickland, head of design, said: “It was a wonderful night! To be surrounded by such incredible talent and to have our work honoured in a category so close to our hearts is very special. After 30+ years in the industry, it’s deeply rewarding to know that innovation and heritage can go hand in hand.”
Santoro also extends heartfelt appreciation to the Greeting Card Association (GCA) and the Louie Awards for championing both legacy brands and emerging talent. As the greeting card industry evolves, it remains a powerful and universal way of connecting people.
Tara Strickland concluded: “Everyone buys greeting cards. They might seem simple, but they mark life’s biggest and most emotional moments. They’re everyday items with extraordinary impact.
The winning design is currently available at Barnes & Noble stores across the United States, as part of their Louie Award selection, giving fans and paper enthusiasts a chance to experience this award-winning design in person.