Seasonal A Most Magical Christmas collaboration brings exclusive Disney Parks toys and merchandise to Selfridges stores across the UK
Disney Store has launched a dedicated retail destination inside Selfridges London, showcasing a unique curation of merchandise previously exclusive to Disney Parks destinations.
Launched yesterday with a special public opening ceremony inside Selfridges, the new store is located on the lower ground floor of the Oxford Street flagship.
Decked out with full Disney magic – featuring iconic characters statues, enchanting visuals and immersive storytelling touches – the space transports visitors into the world of Disney from the moment they arrive.
The retail experience forms part of the wider A Most Magical Christmas collaboration between Disney and Selfridges, with Disney Store Cast Members ready to help and guide customers discover to the perfect gifts.
Products on offer include highly coveted plush and character items, including Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Winnie the Pooh & Friends from Treasures of Tokyo Disney Resort & Disney Stores Japan. A collection of Loungefly Disney Parks Exclusives are also on offer, with early access to the Fantasia 85th Anniversary Collection, alongside customisable accessories. Other collectibles, toys, and merchandise have been curated from Disney Parks locations across the globe.
Vicky Woods, Director of Disney Store EMEA, said: “We can’t wait to bring authentic treasures created by the very storytellers who make Disney dreams a reality to Selfridges this Christmas. Guests will be able to explore a selection of products that have never before been available in Europe, from enchanting plush toys and festive gifts to coveted collector’s items, the Disney Store at Selfridges will be a place where Christmas wishes come true.”
The collaboration will roll out to other Selfridges locations in the UK, with Disney-themed windows, an more than 60 brand collaborations.
