Smart Toys and Games has entered into a new partnership with Click Europe to exclusively distribute the Bopster brand in the UK and Ireland
Smart Toys and Games has announced a new partnership with Click Europe, becoming the exclusive UKand Ireland distributor for the Bopster brand of high-quality fidget toys and sensory play products.
Smart Toys and Games sees Bopster as a natural addition to its growing portfolio, with the brand’s colourful and tactile fidget range appealing to retailers across the toy, gift and education sectors. Bopster fits perfectly into Smart’s current portfolio of award-winning brands including SmartGames, IQ, Recent Toys, Hape, Wow Toys and SmartMax. The new distribution partnership supports SMART’s growing presence in the fidget toy and brainteaser puzzle categories.
Karen Clarke, UK Brand Director at Smart Toys and Games, said: “The brand aligns perfectly with our values around quality, creativity and purposeful play, and we see huge potential for the range across the UK & Ireland market.
“Fidget and sensory toys continue to resonate strongly with consumers, and Bopster offers a fantastic collection of products that are not only fun and engaging, but also beautifully made and accessible at impulse-friendly price points. We are especially excited to showcase the range to retailers at this week’s Toymaster show and introduce buyers to what we believe will become a must-have stocking filler range for Christmas 2026.”
The Bopster range includes a variety of tactile, collectible and sensory-driven toys designed to support focus, relaxation and everyday play. Joining the line-up this summer is a new vibrant Neon collection, with colourful eye-catching spinner displays that will brighten up any shelf!
Steve Finch, Director of Click Europe, added: “We are delighted to partner with Smart Toys & Games and for them to be our official UK Distributor. It’s a proud moment. We have so many new and exciting lines in development and the team at Smart UK and their European HQ has shown so much energy for our Bopsterfidget range. It seems a perfect partnership!”
Retailers attending the Toymaster May Show will have the opportunity to preview the collection and meet the Smart Toys and Games team.
