The dress-up leaders are collaborating on a special campaign to celebrate a Friday night Halloween
Rubies and Smiffys are teaming up on a joint venture Halloweekend campaign, set to make this year’s Halloween festivities bigger and better than ever.
Designed to celebrate the thrill of a Friday Halloween, the campaign embraces the spirit of extended celebrations, with consumers expected to enjoy parties across the weekend, alongside family-friendly themed activities. This makes 2025’s Halloweekend one of the busiest and most eagerly anticipated Halloween weekends in recent years.
“This exciting campaign sets the scene of a weekend of celebration with family and friends,” said Dominique Peckett, Director at Smiffys. “Halloweekend will encourage customers to make the most of a full weekend of Halloween festivities in costume, from daytime activities to a big night out. Between Smiffys and Rubies, we offer one of the largest selections of costumes in the world, catering to all ages and styles. Customers can choose from timeless classics to trend driven styles, as well as an epic range of officially licensed costumes.”
“With Halloween falling on a Friday this year, the Halloweekend campaign is a fantastic way to encourage everyone to truly make the most of this thrilling occasion”
The campaign will be supported by a vibrant marketing initiative designed to energise and engage consumers throughout the extended Halloween weekend. Central to the campaign are eye-catching graphics and visually striking creatives that capture the excitement of Friday night Halloween celebrations. Together, Rubies and Smiffys are committed to making Halloweekend the most memorable and engaging Halloween experience to date, driving awareness and excitement for their unparalleled costume collections.
Fran Hales, Head of Portfolio and Marketing at Rubies, said: “With Halloween falling on a Friday this year, the Halloweekend campaign is a fantastic way to encourage everyone to truly make the most of this thrilling occasion — whether that’s heading out to party with friends or enjoying spooky family fun. We’re excited to partner with Smiffys to offer an extensive and diverse collection of costumes, ensuring there’s something to inspire and delight every customer this season.”
Smiffys’ new range for Halloween 2025 is packed with trending costumes and versatile accessories for all the family. It includes the western trend with the new Skeleton Cowboy family costumes, alternative looks with Pastel Pink Witches and glittering embellished masks or go for classic gore with new Massacre Man and American Killer styles. Licensed options feature new additions to the Warner Brothers collection, from The Matrix to The Gremlins. Other new additions to this range include updated styles from IT, Beetlejuice, The Exorcist and Friday the 13th.
Rubies is proud to unveil its new 2025 Halloween collection, featuring highly sought-after licensed collections, including new arrivals from hits like Paw Patrol, Squid Game, Stranger Things, One Piece, and Chucky, joining favourites such as Marvel, DC Comics, Harry Potter, Star Wars, and many more. In addition to popular licensed franchises, Rubies introduces an exciting new in-house designed collection packed with imaginative and edgy designs, from The Pop Art Mummy and Zombie Cheerleader to Zombie American Football Player, Zombie Rottenaldo and the Zombie Rotter Federer.
