The service, with many different functions, gives the trade efficient ways of preparing for the fair and following up on it.

The business platform, which supplements the sector’s leading event taking place from 1 to 5 February in Nuremberg, is available now and all year round at Interested users can register here free of charge. A ticket for the Spielwarenmesse is not required for registration.

The Leadfinder is a new feature, on the basis of details contained in the company’s profile regarding type of business, product categories and countries served. It facilitates matchmaking between producers and buyers. Alongside interactive hall plans, the platform also provides a compact overview of the companies participating and their product ranges. The catalogue of exhibitors is readily searchable by company, products, brands and licences. Relevant results can then be saved to a personal Favourites list. For communication purposes, various different tools are available including Private Chat, Group Chat and Audio/Video Call functions. In addition, elements such as the expert presentations in the Toy Business Forum will be streamed live on the platform and can subsequently be retrieved there on demand.

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