The UN has proclaimed 11 June as the International Day of Play. Nuremberg, too, will be celebrating the event with activities at various locations in the city centre – and Spielwarenmesse eG will be involved.
The trade fair and marketing services provider will be organising various opportunities for those of all ages to join in the play. Along with its partners in the action group (the German Toy Industry Association, the Fair Toys Organisation, the House of Games, the Toy Museum and Ultra Comix), the company will use a wide range of activities to emphasise the importance of play and its positive effects on children and adults.
The International Day of Play draws attention to the importance of play worldwide and invites everyone to take an active part in play. The fact that the importance of play is now recognised and promoted worldwide by 140 states in the UN is down to the support of international partners including Right To Play, the International Play Association, Save the Children, Lego, Mattel, Hasbro and many other ambassadors.
Christian Ulrich, board spokesperson at Spielwarenmesse eG, said: “Playing enriches your whole life, because if you play all your life you are helping to stay mentally fit and agile.”
There will be five play locations in the city. From 11 am to 5 pm on the Wednesday after Whitsun, Nuremberg city centre will be transformed into a colourful world of experience for children, families and anyone who enjoys play. Five central locations will offer a richly varied programme, inviting all to join in and discover. At the activities from Spielwarenmesse eG, between the City Hall and St. Sebald, guests can expect a mix of action, crafts and construction games, as well as brainteasers in the exit tent.
The Toy Museum will be holding a photo event focusing on all the favourite toys that are brought along, and the Fair Toys Organisation will also have a ‘wheel of fortune’ here with some great prizes to be won.
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