Phoebe Tomlinson and Nathan Massey lead the celebs at Mattel’s star-studded 80th anniversary event in partnership with Save the Children
Mattel kicked off the festive season with a star-studded family pop-up event in London, celebrating the toy maker’s 80th anniversary and stable of beloved brands, from Barbie and Hot Wheels, to Fisher-Price, Uno and Pingu.
The Mattelves’ Workshop pop-up included themed play zones, a festive Santa’s Mailroom, and the Ruby Red Zone – which showcased the Mattel 80th Ruby Anniversary Collection, a limited-edition range where 100 per cent of sales from The Entertainer stores benefit Save the Children.
Michael Hick, Mattel VP UK and Ireland, Benelux, and the Nordics, said: “As we mark 80 years of innovation and imagination, the Ruby Anniversary Collection honours the legacy of play that defines Mattel – celebrating our iconic brands, our fans across generations, and our commitment to making a positive impact.”
Stars in attendance included Nathan Massey, Chloe Gill, leading family influencers, and Phoebe Tomlinson, who said: “It was such a joy to celebrate Mattel’s 80th anniversary at The Mattelves’ Workshop. The event was pure festive magic, the kids absolutely loved it! It’s wonderful to see a brand like Mattel use this milestone to give back, supporting Save the Children and helping make Christmas special for families everywhere.”
Guests were transformed into honorary Mattelves for the day as children and parents stepped into Santa’s Workshop and experienced the magic of Mattel’s most iconic brands, from Barbie and Hot Wheels to Fisher Price and UNO.
Robin Bury, Partnership Manager at Save the Children, added: “We’re so proud to partner with Mattel to mark its 80th anniversary by supporting Save the Children. The Ruby Anniversary Collection and The Mattelves’ Workshop are wonderful examples of how play can bring people together while helping make a real difference to children’s lives. Every purchase helps us reach more children, ensuring they have the chance to grow up healthy, safe, and learning.”
