Asmodee has today become the exclusive tabletop games category manager to Middle-earth Enterprises, home to iconic The Lord of the Rings and The Hobbit IPs.
Managing more than 30 Middle-earth game lines and over 300 products and accessories, the agreement further cements Asmodee’s position as a leading force in the $13bn global tabletop market.
Asmodee will lead the development and growth of the tabletop range, working alongside Middle-earth’s growing team of creative and lore experts. The agreement speaks to Asmodee’s broader commitment to developing worlds, that inspire players, through strategic collaborations.
“Becoming the exclusive category manager for such iconic works is an exciting milestone and a testament to 25 years of a successful relationship with Middle-earth Enterprises”
Thomas Koegler CEO of Asmodee said told Toys n Playthings: “Becoming the exclusive category manager for such iconic works is an exciting milestone and a testament to 25 years of a successful relationship with Middle-earth Enterprises. Our teams share a passion for connecting people, creating memorable experiences and immersive storytelling that have resonated with fans around the world.”
Lee Guinchard, CEO of Middle-earth Enterprises said: “We’re excited to have asmodee looking after our portfolio for tabletop games. With its unique combination of games creation, publishing and distribution capabilities, asmodee has defined modern tabletop games for the past 30 years. This is an exciting new chapter in our long-standing.”
Asmodee invites publishers of tabletop games and gaming accessories who wish to create products inspired by the legendary world of Middle-earth to reach out to them at METTGlicensing@asmodee.com
