In our latest article with Advanced Supply Chain, we speak to Stuart Greenfield UK & European Sales Director, on why supply chain speed and capacity are becoming critical in the toys and games market.
He told Toys n Playthings: “Shoppers want faster deliveries and wider product ranges, meaning retailers and manufacturers are turning their attention to pre‑retail logistics to shorten lead times and get products ‘retail ready’ sooner. Automation and digitalisation are reshaping pre-retail logistics — slashing lead times, boosting accuracy and improving visibility across supply chains.”
Explore the full article here.



















