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DreamToys top 12

The biggest licences from film and TV are driving the must-have toy wish lists this Christmas, with Star Wars, Pokemon, Jurassic World and Paw...

Visitor registration now open for Toy Fair 2022

The British Toy & Hobby Association (BTHA) has announced that registration opened for visitors to attend its Toy Fair 2022. Following a hiatus in...

Character Option’s Big Weekend fires up the internet

Character Options’ virtual kids’ influencer event, Character Kidz Big Weekend, created a huge buzz across YouTube, TikTok and Instagram last weekend as junior content...

Character Options all set for Character Kidz Big Weekend

Character Options has unveiled details of its annual exclusive influencer event, which will take place over three days from 6 August to 8 August. Now...

Character Options announces a sales restructure

Well deserved promotions and a dynamic new member is welcomed to the team! Character Options has today confirmed several high profile changes to its sales...

A characterful career draws to a close

There cannot be many people in the toy industry who don’t know Colin Fox. For the last 18 years Colin has fulfilled a number...

Multi-Media Marketing for Mash’ems!

https://www.youtube.com/watch?v=WjbUXWKswdY Character Options has embarked on a multi-licensed TV campaign for Mash’ems, showcasing its extensive range of licences. Having celebrated its tenth anniversary in 2020, Mash’ems have...

Character publishes half-year end results

The performance of its current portfolio of products, coupled with the success in further building sales growth momentum in its international and domestic markets,...

Character Options ‘Great Active Fun…Indoors & Out’

Character Options’ latest campaign brings Great Active Fun to the forefront, as the firm launches a variety of activity toys this spring. The Easter holidays...

Character publishes year end results

The Group reports a £5million profit despite pandemic challenges and anticipates growth in the coming year The Character Group has published its results year ending...