Expansion of The Entertainer’s Toy Box Retail Solution will bring toys to Modella Capital’s TGJones and Hobbycraft
The Entertainer is partnering with Modella Capital to pilot its Toy Box Retail Solution at a limited number of Hobbycraft and TGJones stores.
The trial will roll out to six Hobbycraft stores and six TGJones (formerly WHSmith) locations.
The new partnership is the latest extension to The Entertainer’s Toy Box Retail Solution, following deals with other non-specialist multiples such as Tesco, British Garden Centres, and online greetings and gift retailer Moonpig.
“This agreement with The Entertainer is part of our strategy to broaden the ranges and categories that are on offer to customers who visit TGJones and Hobbycraft stores”
“The nature of our partnership, where we will be supporting the Modella team to execute their toy offer under a third-party toy retail brand, is further evidence of the versatility of the Toy Box services we are uniquely able to offer all types of multi-category retailers across the world,” said The Entertainer CEO Andrew Murphy.
Joe Price, MD of Modella Capital, said: “This agreement with The Entertainer is part of our strategy to broaden the ranges and categories that are on offer to customers who visit TGJones and Hobbycraft stores.”
Toys at TGJones are fulfilled through a Toys R Us concession.
Sean Toal, Chief Executive Officer of TGJones, said: “This new and exciting partnership with The Entertainer allows us to grow our existing range of toys in TGJones stores. Our customers already love our toy range and I’m sure this partnership will continue to grow the category at TGJones.”
Alex Willson, Chief Executive Officer of Hobbycraft, added: “Working with The Entertainer allows us to bring customers something new and engaging, while staying true to our focus on inspiring creativity and delivering memorable experiences. The launch of a toy section in selected locations expands our offer in an exciting way, giving families more reasons to visit, shop, and enjoy a wider range of products designed to spark imagination across all ages.”
