The toy retailer announces a new partnership for Christmas including a sponsorship of The Entertainer’s 2025 gift guide
The Entertainer has announced a new seasonal partnership with Disney, which includes sponsorship of the retailer’s Christmas gift guide for 2025.
The sponsorship will see a host of Disney’s key lines including Disney Stitch Live Action Soft Toy, Disney Toy Story Buzz Lightyear Collectible and Disney Moana 2 Swimming Tautai Moana Doll take centre stage in The Entertainer’s festive gift guide catalogue, which is now available in stores nationwide. Supporting campaigns will be delivered across The Entertainer’s website, email and social channels.
Brian Proctor, Chief Product Officer, The Entertainer, said: “We’re excited to announce this new partnership with Disney ahead of the festive season. As the UK’s largest toy retailer, we’re proud to join forces with one of the world’s most iconic brands to sponsor our Christmas gift guide and support with in-store campaigns. This collaboration will bring even more value to our customers and strengthen both brands during the busy holiday period.”
The partnership will also see The Entertainer running two Disney themed campaigns in stores over the coming months: Disney Princess and Marvel Moment from 11 September to 8 October, and Disney Holiday from 4 to 30 December.
