Read the issue today for more from the LA Previews, MV Sports MD Dave Poulter, BLE, Zimpli Kids’ Christmas range, and much more
The October issue of Toys n Playthings is now available to read online here.
This issue, Zimpli Kids showcases its brand-new Christmas collection in our cover story. Featuring much-loved festive characters, these limited-edition designs stand out from our everyday favourites, and are designed to drive excitement and sales this festive season. Perfect for sparking impulse buys, the range captures the joy of Christmas and makes bath time even more magical.
The TnP Toy Testers this month put Bladez Toyz’s RPM Monster Truck RC car through its paces. Six boys aged 8-11 took the rugged remote-control range for a spin. The verdict: “This car is sick!”. And The Puppet Company’s Jumbo Friends oversized puppets became the new favourite toys of three-year-olds Lola and Bonnie – with mums thrilled with the quality and play pattern.
We caught up with the effervescent Kim Carcone, EVP, global experiences at The Toy Association, to discover more about this year’s LA Previews, from feedback about the association’s new permanent California hub, to how the event differs to its February fair in New York.
Dave Poulter, Managing Director of MV Sports, and Chief Commercial Officer of parent company Tandem Group, shared his insights into the toy industry after joining the trade earlier this year, following a 25-plus year career as a buyer. And Brand Licensing Europe Event Director Ella Haynes tells us why toys are so vital to the show – and what to watch for when the show opens later this month.
All that plus we grabbed a rare quite moment with TikTok’s hottest toy retailer, Toys, Toys, Toys’ Jane Hastings; discovered some of the best-selling products in the Infant, Licensed, Outdoor and Wooden toy categories; and heard your opinions on everything from social media (a love-hate topic) to last-minute Christmas orders.
