The Puppet Company welcomes new Sales Manager 

Nicola Maybe brings more than 20 years’ experience to the role and says there’s “huge potential for growth” across its brands and licenses 

The Puppet Company has strengthened its sales team with the appointment of Nicola Mawby as Sales Manager. 

Bringing more than 20 years of sales experience to the role, Nicola has worked with several leading brands during her 20-plus year career. In her most recent role as National Account Manager at Warmies, Nicola established a wealth of knowledge and nurtured a number of long-lasting relationships with key contacts at both independent and multiple retail accounts. 

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Speaking about her new role, Nicola said: “I have admired The Puppet Company for many years, so joining the team is a real coup for me. It’s a lovely business with great brand recognition and two fantastic brands – The Puppet Company and Wilberry Toys.

“I have admired The Puppet Company for many years, so joining the team is a real coup for me. It’s a lovely business with great brand recognition and two fantastic brands”

“I just love the products, their wonderful story, and the founders’ passion which truly shines through,” she added. “With some fantastic licenses including Elmer, Paddington and The Natural History Museum, as well as their support of causes like The Brain Tumour Charity, it’s just such a special brand to work for. I am so looking forward to selling products that bring pure joy to customers. There’s huge potential for growth and I’m eager to play a part in the next stage of the journey”

Equally as excited, Director and co-founder Sue Lockey said the team is thrilled to have Nicola’s support and experience to further deliver the company’s ambitious growth strategy and its commitment to outstanding service.

“We are extremely proud of our entire collection of puppets and soft toys and are always open to new retailers, however big or small,” Sue said. “For us, it is about inspiring imaginations and encouraging creative play for families everywhere – creating ‘Fun for Everyone’. Nicola clearly shares our passion and will be a great support as we continue this mission, while also nurturing the brand’s legacy.” 

Building on the unique play values of soft toys, everything is tactile, comforting, sensory and safe. Each and every soft toy and puppet is created from the highest quality safety-tested materials and are deliberately as accessible as possible without compromising on the high-quality standards the company is renowned for.

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