The TRA announces The Retail Champion Award

Toy Retailers Association update

The new award seeks to recognise and celebrate exceptional the individuals and unsung heroes of toy retail

The Toy Retailers Association (TRA) has announced The Retail Champion Award, a new accolade to recognise the diversity of talent involved in successful toy retailing.

The Retail Champion Award will recognise exceptional individuals and unsung heroes who have dedicated themselves to their role while promoting toy retailing in the UK or Ireland. Retailers can nominate their staff from today HERE.

TRA Chairman Geoff Sheffield said: “The TRA recognises products and suppliers at the Toy of the Year Awards each January, but we believe that we should also recognise the brilliant, creative, hardworking and dedicated retail talent we have across our members.”

Retailers can nominate members of their teams, no matter their role. From warehouse to head office to shop floor, the TRA hopes to find those individuals who show integrity and initiative, have a positive attitude, and exceed expectations. 

The nominations will be judged by a panel of retail peers, and winners will receive their award at appropriate times throughout the year. That could be at the awards night next January, or it could be in front of their workmates and peers. Wherever it is felt it would mean the most to the winner. 

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