Smiffys has announced that The World of Eric Carle has joined its licensing portfolio in a deal with Penguin Ventures, who manage the licensing and consumer products rights in the UK & IRE. This partnership brings Smiffys industry expertise and The World of Eric Carle’s iconic characters, which include everyone’s favourite caterpillar, together to launch a collection of costumes, accessories and partyware coming in Spring 2026.
The Very Hungry Caterpillar has been a staple in households for generations, with a copy of the award-winning classic children’s book selling somewhere in the world every 15 seconds!
“We’re excited to have this heritage brand in Smiffys children’s licensed collection – The Very Hungry Caterpillar’s bold, colourful illustrations translate perfectly into costume”
Dominique Peckett, director at Smiffys, said: “We’re excited to have this heritage brand in Smiffys children’s licensed collection – The Very Hungry Caterpillar’s bold, colourful illustrations translate perfectly into costume.”
Zoe Smith, senior licensing anager at Penguin Ventures said: “The Very Hungry Caterpillar is one of the best loved and iconic children’s books of all time. Role play & celebration are cornerstones of the brand story and we are delighted to be working with Smiffys on these exciting new ranges that bring Eric Carle’s much-loved story books to life.”
Smiffys is developing a range of character costumes and accessories, ideal for at home play and World Book Day, along with co-ordinating partyware ranges, The Very Hungry Caterpillar collection is perfect for birthday and baby shower celebrations.
The collection will be available in the UK & Ireland later this year.
