Under a new agreement, Thumbs Up! will develop a new range of Piñata Smashlings licensed products, with an initial launch planned for Q4 2026, with Toikido
Piñata Smashlings is known for its colourful character world, energetic visual identity and strong collectability cues, making it a natural fit for Thumbs Up!’s product development expertise across toys, gifts, novelty and licensed consumer products.
The partnership will allow Thumbs Up! to bring Piñata Smashlings into tactile, sensory-led product formats designed to capture the excitement of character discovery, collectability and hands-on play.
Henri Salaméh, SVP, Global Commercial Director of @Santok Group, told Toys n Playthings: “Piñata Smashlings has exactly the kind of energy we look for in a modern licensed property. It is colourful, character-led, playful and built around the kind of collectability that retailers and consumers understand instantly. For us, it’s about creating products that feel genuinely connected to the world of Piñata Smashlings.”
Tanya Dervish, Head of Licensing at Thumbs Up!, added: “We are thrilled to be working with Toikido on Piñata Smashlings. The brand gives us a fantastic creative platform for sensory play, surprise reveals and collectible formats. Our focus is to create a range that feels fun, accessible and highly desired by consumers.
The new Piñata Smashlings range is currently in development, with further product details expected to be announced ahead of the Q4 2026 launch window
