Tomy will showcase its new Human Controller party game at the UK’s largest hobby games convention being held at Birmingham NEC this week.
The Tomy stand has been designed to create a wholly immersive demo experience and introduce show attendees to the company’s innovative new party game concept which is sure to draw in a crowd over the half term weekend. Families, game enthusiasts and press will be able to experience the game first hand as they use the Bluetooth connected headset which connects to a smart device to guide a teammate through five of the 30 hilarious interactive mini games included.
“This will be the first time we’ve demonstrated Human Controller to a captive consumer audience. UK Games Expo is the perfect platform for us to gauge visitor reaction, interact with game enthusiasts”
Launching later this year, Human Controller involves one player wearing a connected headset that simultaneously acts as a blindfold and device to accept communications from “the controller” who uses a smart device to send directional signals to the headset.
At the show, visitors to the stand will have the opportunity to control a ‘volunteer human’ or even submit themselves to being controlled to try and win time-related and point-based challenges. With a dedicated hashtag to track social content generated at the show, #HumanController is the first game to present an innovative twist on social interaction and gameplay.
Mary Wood, Tomy Europe MD, said: “This will be the first time we’ve demonstrated Human Controller to a captive consumer audience. UK Games Expo is the perfect platform for us to gauge visitor reaction, interact with game enthusiasts, initiate social sharing and gain first hand consumer feedback. Having a fully branded stand dedicated solely to showcasing Human Controller, visitors can either don the headset and place their trust in a team mate to complete tasks themselves or have a go at directing our team of ‘volunteer humans’ ready and waiting to be ‘controlled.’ Even a task as simple as directing someone to sit on a chair promises to offer hilarious and social-capture opportunities prior to the product launching across mass retail in August.”
