The most authoritative predictive list for Christmas’ best-selling toys has been announced
The DreamToys 2025 list was announced during a special press event in central London attended by Toys ‘n’ Playthings yesterday, revealing the 15 toys that are expected to be must-haves this Christmas.
Chosen by a panel of retailers of all sizes, industry experts and data from Circana, DreamToys is the most authoritative and independent predictive list for the hottest toys each Christmas.
This year is a spread of categories and price points that reflects the creativity and breadth of the toy industry, from £12.99 collectible hits to £100-plus licensed construction toys.
And the DreamToys 2025 are:
Dress To Impress Mystery Model Dolls, Click
Gui Gui Shimmer Deluxe Pack, Moose Toys
Hot Wheels Racing F1 Grand Prix Circuit, Mattel
Human Controller, Tomy
Jurassic World Primal Hatch T.Rex, Spin Master
Marshmallow Madness, Vivid Goliath
Mini Brands – Fill the Fridge Playset, Zuru
Monster Jam Smash & Bash Grave Digger RC, Spin Master
One Piece the Going Merry Pirate Ship, Lego
Peppa Pig Oinks & Snuggles Evie Doll, Hasbro
Pokémon Trading Card Game: Mega Evolution Elite Trainer Box – Gardevoir, Pokémon, dist. Asmodee
Speed Champions F1 Racing Cars, Lego
Sticki Rolls Sticki Rolluxe, Character Options
Disney Stitch Ultimate Stitch Interactive Feature Plush, Just Play
Wicked For Good Singing Dolls, Mattel
“Whether you’re a gift-giver in need of some inspiration, or you’re simply looking for a helping hand when it comes to choosing the perfect present, the list provides a brilliant reference point for shoppers ahead of the festive season,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
“After an incredible year for the toy industry, it’s reassuring to see families are back to supporting in-store shopping. It’s not surprising, given we only stock high-quality, safe toys and we all have experts on hand to help pick the perfect gift, but it is really great to see the support for both local, independent toy stores and larger chains at a crucial time of year.”
The DreamToys list follows encouraging new data for the trade from Circana, showing a six per cent growth for the toy industry, the biggest uptick since 2020.
Melissa Symonds, Executive Director of UK Toys at Circana, said: “With the toy market experiencing growth this year, after five years of a soft market, it’s a positive picture for both toy manufacturers and retailers as we head towards the crucial golden quarter.
Circana’s data revealed that licensed toys account for £1 in every £3 spent on toys, reflected in the number of licensed lines that made this year’s DreamToys list. Among them, Just Play’s Disney Stitch Ultimate Stitch Interactive Feature Plush.
Amy Saunders, UK Country Manager, Just Play, told TnP: “We’re proud and privileged to be among the number in the DreamToys list, it truly is an honour. And in just four years, for Just Play to be one of the hottest toys for Christmas is a testament to the team’s hard work and dedication.”
Tilly Jones, Senior Brand Manager at Spin Master, said: “The whole team is buzzing to have not one, but two products in the list this year: our Jurassic World Primal Hatch T.Rex, and Monster Jam Smash & Bash Grave Digger RC. DreamToys is such a great opportunity to celebrate the industry; its my favourite event of the year, every year.”
Maddi Tiscoe, Head of Marketing for Click, said the brand’s Dress To Impress Mystery Model Dolls being included on the list was a real achievement. “Being part of the DreamToys list is just another incredible stamp of approval. This line has been doing incredible: it’s current, it speaks to what kids want and how they are choosing to spend their time, and it represents repeat play value, which is so important.”
For more DreamToys coverage, stay tuned for the December issue of Toys ‘n’ Playthings.
