The US Toy Association and its members brought the power of play to Washington on June 10 – starting off the UN’s Annual Day of Play on Capitol Hill.
The event brought together lawmakers and congressional staff to experience the benefits of play firsthand, while learning more about the innovation, creativity, and economic strength behind the US toy industry.
The Annual Day of Play on Capitol Hill showcased The Genius of Play, The Toy Association’s educational initiative that spreads awareness about the benefits of play. Congressional staff, lawmakers, and other attendees had the chance to play with toys and enjoy activations from Hasbro, Crazy Aaron’s, Salus Brands, Elenco, Epoch Everlasting Play, Ferrero, and Lovevery.
“We couldn’t be more excited to kick off The Toy Association’s first Annual Day of Play on Capitol Hill, celebrate the International Day of Play – a global movement to preserve, prioritise and promote play”
Kathrin Belliveau, chief policy officer at The Toy Association, said: “We couldn’t be more excited to kick off The Toy Association’s first Annual Day of Play on Capitol Hill, celebrate the International Day of Play – a global movement to preserve, prioritise and promote play – and elevate our industry’s priorities at the DC Fly-In. Throughout the week, we’ll be celebrating play and highlighting everything our industry stands for — creativity, learning, joy, and connection.”
Toy Association members have been invited to Washington for these events to help shine a spotlight on play in front of key decision makers.
Today, 11 June, leaders from toy companies of all sizes and Toy Association executives will take part in a full day of congressional meetings, where they will engage directly with government officials to discuss key industry priorities.
https://www.thegeniusofplay.org
