The Toy fair is known for its creativity and imagination, not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honoured with a Reimagination Award presented by The Toy Association, recognising booths that inspire, engage, and transform the show floor into an immersive experience.
The exhibit booths were evaluated by a panel of judges, including retail buyers, media professionals, trade show experts, and toy industry veterans who walked the show floor through the lens of an attendee. The judging took place February 14 to 15 and was based on creativity, effectiveness, presentation, and overall exhibit design.
The creativity showcased in these booths is a powerful reminder that innovation doesn’t stop at the product itself,” said Kimberly Carcone, Executive Vice President of Global Experiences, The Toy Association. She told Toys n Playthings “Our exhibitors continue to raise the bar, transforming the show floor into an immersive playground for buyers, media, and global play professionals. The Reimagination Awards recognize those who go beyond traditional booth design to deliver moments that inspire, engage, and truly capture the spirit of play.”
The 2026 Toy Fair Reimagination Awards winners are:
Linear Booth Category
- Connection Award: Delca Corporation (Booth 156)
- Out-of-the-Box Award: Firebomb Company (Booth 6625)
- Powerfully Playful Award: Teddy Mountain (Booth 6628)
- Warm Welcome Award: Grandpa Joe’s Candy Shop (Booth 2179)
400-999 Square Feet Category
- Connection Award: CONNETIX & My Creative Box (Booth 5821)
- Out-of-the-Box Award: Guangzhou Moetch Cultural & Creative Co., Ltd. (Booth 2871)
- Powerfully Playful Award: Target Darts (Booth 6629)
- Warm Welcome Award: Kawaii Slime Company (Booth 6153)
1,000-1,999 Square Feet Category
- Connection Award: Douglas Cuddle Toys (Booth 427)
- Out-of-the-Box Award: PlayMonster (Booth 2435)
- Powerfully Playful Award: Crazy Aaron’s (Booth 2365)
- Warm Welcome Award: Safari Ltd. (Booth 623)
2,000+ Square Feet Category
- Connection Award: Ty Inc. (Booth 723)
- Out-of-the-Box Award: Spin Master Inc. (Booth 1635)
- Powerfully Playful Award: Jazwares (Booth 1803)
- Warm Welcome Award: LEGO Systems, Inc. (Booth 1323)
Launch Pad
- Powerfully Playful Award: Articulatus 3D (Booth 6647J)
- Warm Welcome Award: Schnerds (Booth 6647D)
