Spin Master’s Bitzee wins Toy of the Year award, while Character & Smyths win big

Toy of the Year 2023

Character Options and Smyths were the big winners, picking up two awards each, and Spin Master’s Bitzee won the Toy of the Year award as the Toy Industry Awards returned to a bigger ceremony with a bang.

With Spin Master winning the Toy of the Year Award for Bitzee, Character picked up the key Supplier of the Year gong alongside one for Action Toy of the Year for its Teenage Mutant Ninja Turtles Movie Pizza Fire Van, while Smyths picked up the prestigious Toy Retailer of the Year to go with its Omnichannel Toy Retailer of the Year award.

A BTHA Special Recognition Award was also presented to department store W J Daniel & Co of Windsor for “its outstanding work in the promotion of toys within store matched with excellent supplier partnership”.

The Industry Awards are presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA) on the first evening of London Toy Fair 2024.

The full line up of winners follows:
Independent Toy Retailer of the Year (single store)
Fagans Toys
Independent Multi-Store Toy Retailer of the Year (multi store) MIDCO Toys
Multiple Toy Retailer of the Year ASDA
Omnichannel Toy Retailer of the Year Smyths Toys
Online Excellence Award The Very Group
Judges’ Special Recognition Award W J Daniel & Co

Overall Toy Retailer of the Year Smyths Toys

Toy of the Year Bitzee, Spin Master
Plush Toy of the Year Squishmallows 7.5″, Jazwares
Action Toy of the Year Teenage Mutant Ninja Turtles Movie Pizza Fire Van, Character Options
Vehicle Range of the Year Hot Wheels, Mattel
Construction Toy of the Year Harry Potter Dobby, LEGO
Game of the Year Twister Air, Hasbro
Preschool Toy of the Year Paw Patrol Movie Vehicles, Spin Master
Best New Property of The Year Miniverse, MGA Entertainment
Dolls Toy of the Year Barbie Dreamhouse, Mattel
Collectible Toy of the Year Pokémon 151 Elite Trainer, Asmodee
Toy Supplier of the Year Character Options

Simon Pilkington, chairman of the BTHA said: “As we begin 2024, it is another great opportunity to be able to recognise the outstanding achievements of our retail partners. On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. This year’s winners have shown exceptional creativity in the merchandising of toys, very well executed in-store promotions and collaboration with suppliers. In what have been challenging trading conditions, this year’s winners have demonstrated an outstanding commitment to offering the very best retail experience of toys to their customers. All our judges were impressed with the high standard of entries received and the achievements made in 2023 by all the retailer finalists – who should also be highly commended. Congratulations must also go to our runners-up who, it should be remembered, were the best in their categories, and my sincere thanks goes to everyone for their participation.”
TRA chairman Alan Simpson added: “Our industry works so hard to bring joy and happiness to children. We tackle many challenges along the way and so it is fantastic to come together to celebrate the best of the best. Congratulations to all our winners for 2023.”

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