Mental health charity Kids Inspire receives £50,000 raised through the Toy Trust MEGA Midsummer Mayhem fundraising campaign
Earlier this month, the Toy Trust proudly presented a cheque for £50,000 to children’s mental health charity Kids Inspire.
The donation is the culmination of this year’s MEGA Midsummer Mayhem fundraising campaign, which saw companies and individuals across the toy industry come together to raise vital funds for the Toy Trust’s 2025 main charity partner.
Representing the Toy Trust, Matt Jones and Tracey Butcher presented the cheque to Paula Ashfield, Head of Fundraising at Kids Inspire, during a visit to the charity’s headquarters in Chelmsford on 12 November.
It was a real pleasure to meet the incredible team at Kids Inspire and to see first-hand the impact of their work”
“It was a real pleasure to meet the incredible team at Kids Inspire and to see first-hand the impact of their work,” said Matt. “This donation represents the collective efforts of so many incredible people across the toy industry, and we are immensely proud to support a charity that’s making such a real and lasting difference to children’s lives.”
The £50,000 donation will directly help Kids Inspire continue its specialist trauma-informed therapy work, supporting children and families across Essex and Suffolk who have experienced trauma or face mental health challenges.
Paula added: “This incredible donation will make a real and immediate difference for the children and families we support. Demand for our trauma-informed therapy continues to grow, and thanks to the Toy Trust’s generosity we can reach more children and help them feel safer, stronger, and ready to move forward. We’re so grateful to everyone in the toy industry who got involved.”
The Toy Trust would like to thank everyone who took part in MEGA Midsummer Mayhem, whose fundraising activities helped make this donation possible.
