The annual charity fundraiser offers toy companies valuable advertising opportunities while supporting the Toy Trust
The annual Toy Trust Media Auction, offering valuable airtime, magazine and online advertising spots, is now open – and advance bids are welcome.
The auction runs until the conclusion of Toy Fair 2026, which takes place at Olympia from 20– 22 January, closing at 3pm on Thursday 22 January, the last day of the event. All the funds raised through the auction go to help the Toy Trust’s chosen children’s charities throughout the year.
Highly valuable airtime, online and printed media spots have been kindly donated from the toy trade press and the UK’s leading media outlets. The result is a massive £150,000 of media space to bid for.
This year’s auction boasts items from Toys n Playthings, Diversity Media, Sky Media, SuperAwesome, Red Media Sales, Moonbug, Hoopla, Precisify, WildBrain, BBC Studios, Frame, Net Mums, Mumsnet, and more.
Details of each can be viewed on the Toy Trust Media Auction page, which will also be updated at intervals with the current highest bids.
Bids can be placed in person via auction boards which will be positioned on the BTHA Exhibiting Members Lounge at Toy Fair on stand UL205.
If you would like to make an advance bid for one or more of the Media Auction lots, please email Matt@btha.co.uk.
