ToyAward winners crowned at Spielwarenmesse 2026

Day two of Nuremberg Toy Fair 2026 gets underway with the crowning of this year’s six ToyAward winners

Day two of Nuremberg Toy Fair 2026 kicked off with a celebration of creativity, innovation and design excellence, as this year’s ToyAward winners were crowned.  

The prize is one of the toy industry’s most important awards and enjoys global recognition by toy retailers as a seal of quality.

With fierce competition in each of the six categories, an independent, international jury of 12 toy and play experts selected the winners from a longlist of more than 600 submissions. The coveted prizes were awarded based on quality and safety – which are must-haves and non-negotiables – opportunities for cross-play, and innovation.

And the winners are:

Baby and Infant: My First Tonies – tonies GmbH

PreSchool: Der Berg Ruft – Auzou jeux / Hutter Trade GmbH

SchoolKids: Temple Twist – Franckh-Kosmos / Verlags-GmbH & Co, KG

Teenager & Adults: Cluepuzzle – The Wonderbox of Alice – iDventure GmbH

Startup: Beaver Edu Construction Kit – Beaver Edu Sal

Sustainability: Arches – Waytoplay Toys

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