Trends UK will bring Spanish tableware and drinkware brand Stor to the UK from this spring
Trends UK has been appointed as a UK distributor for the Spanish tableware and drinkware brand Stor, introducing the range this spring with an impactful marketing campaign.
The partnership will see a full roll-out across retail during 2026, bringing families’ favourite brands to the homewares department. Products will include drinks bottles, food containers, lunch bags, and children’s tableware in a variety of licensed designs, such as KPop Demon Hunters, Minecraft, Bluey, Disney Stitch, and Pokémon.
Guy Rooney, MD at Trends UK, said: “Stor presents such a unique opportunity for Trends UK and we’re absolutely delighted that it now sits within our portfolio of brands. We already offer a wide selection of licensed lines across many key categories, as well as our own IPs, and Stor allows us to reach customers in a new but very much connected retail sector. It adds significant value to our offering, making us a one-stop-shop for toys and goods that will delight children – and adults – of all ages.
“London Toy Fair will be our first real chance to preview the range to buyers and retailers. We’re anticipating a very strong response and our team can’t wait to present it!”
The launch range from Trends UK will encompass 22 Stor products, across five different licences, with scope to extend this selection through the year. The firm will support the launch with an integrated, multi-channel marketing campaign designed to engage parents, gift buyers and children across multiple touchpoints.
