Former Toys “R” Us and Horizon Group exec Jeff Snyderman is appointed Chief Financial Officer, with attorney Maria Sierra joining as Vice President, Government Affairs
The US Toy Association has appointed Jeff Snyderman as Chief Financial Officer, and Maria Sierra as Vice President, Government Affairs.
Jeff brings nine years of direct CFO experience to his new role, including seven years as Executive Vice President and Chief Financial Officer at Horizon Group USA, a Toy Association member company. Prior to that, he spent 16 years in finance at Toys “R” Us, including eight years as Vice President of Finance. In that position, he led a 125-person team across New Jersey and India and oversaw all facets of the business’s finance operations, including merchandising payables, accounting, payroll, credit allowances, marketing finance, and more.
“Jeff brings nine years of direct CFO experience to his new role, including seven years as Executive Vice President and Chief Financial Officer at Horizon Group USA, a Toy Association member company”
Jeff joins The Toy Association effective immediately and is responsible for leading the organisation’s finance, insurance, investment, IT, and facilities operations. He will report directly to Greg Ahearn, President and CEO, and will be based at the association’s headquarters in New York. As part of this transition, Human Resources will now report to Kathrin Belliveau, Chief Policy Officer, drawing on her compliance and labor expertise.
“As we continue to increase our member offerings and address the rapidly evolving needs of the industry, we’re putting the right resources and tools in place across the organisation,” said Greg. “We are looking forward to serving our members and supporting them to grow their businesses into the future.”
Also joining The Toy Association later this month is Maria Sierra as Vice President Federal Government Affairs. Based in Washington, DC, Maria will provide The Toy Association with a dedicated on-the-ground presence in the nation’s capital and will report directly to Kathrin Belliveau. An attorney, she joins the association on 29 September.
Previously Maria worked as Director of International Trade Policy at the National Association of Manufacturers (NAM) and served as a policy advisor to U.S. Senator Bill Cassidy (R-LA) where she worked on many issues including IP infringement, toy knockoffs, and counterfeits.
