The US Toy Foundation is partnering with Chuck E. Cheese, the family entertainment fun centre to celebrate the power of play on June 11 with free active play all day and fundraisers.
The partnership comes as the United Nations marks the second annual International Day of Play, established in 2024 to champion and protect every child’s right to play as outlined in the UN Convention on the Rights of the Child.
Throughout the month of June, more than 400 Chuck E. Cheese locations across the US and Canada will support The Toy Foundation’s mission to deliver brand-new toys and play opportunities to children in need through a two-part fundraising campaign:
In a national fundraiser, June 9-12, Chuck E. Cheese will donate 20% of sales from guests who mention The Toy Foundation.
Proceeds from the fundraisers will help expand the reach and impact of The Toy Foundation, which brings toys, games and play opportunities to children in hospitals, underserved communities and in crisis situations following natural or humanitarian disasters around the world.
Pamela Mastrota, executive director of The Toy Foundation, said: “By partnering with Chuck E. Cheese to celebrate International Day of Play, The Toy Foundation can bring the power of play to even more children in need. Their commitment to joyful play experiences aligns perfectly with our mission to deliver the vital benefits of play to children facing life’s most difficult circumstances.”
