Visitors can register to attend today, with more than 250 exhibitors set to showcase their latest products from 20-22 January 2026
Visitor registration for Toy Fair 2026 is now officially open and attendees can secure their visit here.
The UK’s largest dedicated toy, game, and hobby trade show will return to Olympia, London from 20-22 January 2026, offering an unmissable three-day showcase for the global toy industry. Past attendees from any of the last three Toy Fairs will begin receiving Smart Links to their existing profiles, making the re-registration process quicker and easier.
“We very much look forward to welcoming the industry back to Olympia in January”
Majen Immink, Director of Toy Fair, said: “We very much look forward to welcoming the industry back to Olympia in January. We anticipate a busy and exciting three days so we encourage attendees to make use of the app and to start connecting and setting up meetings in advance.”
More than 250 exhibitors are ready to showcase their latest and greatest products in a sell-out show, including The Lego Group, Jazwares, Galt (part of the Jumbo Group), Epoch Making Toys, Spin Master Toys, and many more. The event will also welcome a host of start-ups and newcomers to the toy trade, many of who will be found in the Gold Zone.
Now in its 72nd year, Toy Fair remains the key meeting point for retailers, buyers, licensors, designers, inventors, media, influencers, marketeers, educators and the wider industry to discover the future of toys and games. The event provides an unmatched platform for the toy industry to create new business opportunities and strengthen current relationships.
This year’s event will also bring the launch of the new Toy Fair app which will enable all attendees to start networking and connecting from early November onwards. Pre-scheduling meetings in advance is strongly recommended by the BTHA due to the busy nature of the event.
