Partnership will supercharge VR Distribution’s profile as a leader in the party and family games space
VR Distribution has appointed Mason Williams to manage its UK PR strategy. The partnership will focus on building awareness of VR Distribution’s extensive portfolio, including its new releases and focus games for the upcoming festive season.
The account will be led by Senior Account Director Sarah Grindley, who brings a wealth of consumer PR experience, alongside Account Executive Daisy Hawken.
Phil Jones, Managing Director, VR Distribution said: “We are delighted to appoint Mason Williams as our UK PR agency. Their unrivalled heritage in toys and games, combined with a team that truly understands the market and the players within it, makes them the perfect partner for VR Distribution. We’re excited to start working together and to make some real noise around our upcoming launches and make a splash this festive season.”
VR Distribution’s catalogue spans best-selling party games, family favourites and breakout hits, bringing fresh titles to market quickly. Officially the UK distributor for fun family favourites including; Vibr’action, Fuzzies, Rhymes with Duck, as well as adult party games Awkward and Slip It In. Not forgetting great games for little ones, including Squishmallows Take 4, Spots and Story Time Chess.
For Mason Williams, this represents a significant addition to its toys and games portfolio. The agency has been at the heart of UK toy and game PR since its founding nearly 40 years ago, working with global names and challenger brands alike to create award-winning campaigns and memorable consumer activations.
Rita Rowe, Managing Director at Mason Williams said: “VR Distribution is one of the most dynamic and exciting companies in the industry today. With Sarah’s expertise and Daisy’s passion for gaming, we’re well placed to deliver bold, creative campaigns that put VR’s titles in the spotlight. Having represented toys and games for almost four decades, this is a fantastic win for Mason Williams and one we’re thrilled to be shouting about.”
