Kids today engage with IP through algorithms, gaming platforms, and hyper-local fan communities, far beyond the silver screen. These touchpoints are shaping what they wear, play with, and buy – and that’s changing what licensing success looks like.
The licensing landscape is evolving faster than ever. Kids and families today encounter IP through algorithmic feeds, gaming platforms, and hyper-local fan communities far beyond the silver screen. How can licensors and licensees not just adapt, but lead the charge?
Join Adam Woodgate, VP of research solutions, and Jack Day, global strategic account director at The Insights Family. In this live webinar, they will:
Explore IP lineages – Identify which franchises (old and new) are dominating by era and uncover fresh IP origins beyond traditional sources such as films and books.
Identify localisation strategies – Explore how localised hits are going global and what that means for product, marketing, and licensing strategies.
Decode kids’ purchase behaviour of character-related licensed products – Analyse how kids’ purchase behaviour shifts as they grow up, and across regions – EMEA, APAC, and the Americas.
Spot tomorrow’s winners – Identify rising IPs and nostalgia-driven revivals poised to shape the next wave—and debate the merits of investing in new stories versus evergreen classics.
Backed by insights from over 800,000 families across 22 markets, this deep dive will equip participants with the data and foresight to make strategic licensing decisions in 2025 and beyond.
To reserve a spot, register now. Can’t attend live? Sign up and insights will send you the recording as soon as it’s available.
Wednesday 2 July, 15:00 – 16:00 BST / 10am EDT, Online
