WildBrain is expanding the licensing programme for Playmobil with new cross-category products and promotional collaborations across the globe. As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group.
Meike de Vaere, SVP, Partnerships & Business Development, WildBrain, said: “Playmobil has incredibly enduring appeal, and its unmistakable design continues to fuel major global collaborations and innovative market-led products inspired by playfulness and imagination. These new partnerships reflect Playmobil’s multigenerational appeal, and our commitment to bringing joy to fans and families around the world through fun and unique consumer products and experiences.”
Global collaborations also include McDonald’s and launched exclusive Wild Animals figurines made from plant-based plastic featured in the restaurant chain’s signature Happy Meals, marking Playmobil’s second collaboration with McDonald’s, the promotional campaign is rolling out internationally and will reach over 70 countries worldwide by spring 2026.
Extended collections from existing global partners, include Boyhood’s high-end decorative collectible wooden 3D figurines and Leblon Delienne’s premium resin sculptures, which are also rolling out this autumn/winter.
To learn more about licensing opportunities for Playmobil, visit the WildBrain CPLG team at Brand Licensing Europe at stand B171.
