Wow! Stuff will bring Libertas Brands’ mischievous Fuggler brand to its Puppetronics format in Q3 2026
Wow! Stuff has partnered with Libertas Brands to bring the mischievous Fuggler brand to life through its award-winning Puppetronics format.
The range is set to launch in Q3 2026, offering a uniquely chaotic take on the brand’s offbeat personality, pairing enhanced scale with the signature expressive performance Puppetronics is known for. Packaging will retain the unmistakable Fuggler graphic identity while integrating Puppetronics branding for a bold, blended look.
Mark Kingston, CEO and co-founder at Libertas Brands, said: ”Wow! Stuff understands the humour, the quirkiness and the personality at the heart of Fuggler. Their Puppetronics category brings all of that to life through a seamless mix of tech and hand-driven puppetry. It’s a fantastic fit and offers fans a fresh, fun way to interact with the wonderful world of.”
Known for their quirky, unique designs, bizarrely human-like teeth, and charming impropriety, Fuggler has built a loyal fanbase. Now, for the first time, the original funny-ugly plush monsters will be able to blink, chatter and cause mayhem on command.
Fuggler Puppetronics launches with a line-up of fan favourite characters, and each features 40-plus combined sounds and actions, expressive mouth and eye movement, touch sensors, and Puppetronics’ signature brought-to-life-by-you puppetry.
“With expressive movements, unpredictable reactions and more than a smack of classic Fuggler commotion, they feel more alive than ever,” said Graeme Taylor, R&D Director at Wow! Stuff. “We have an innovation-first approach to play, and our partnership with Libertas will put the Fugglers’ chaotic charm directly into the hands of fans – quite literally. We can’t wait for everyone to meet them.”
The new line of Fuggler Puppetronics will be supported by a marketing programme including social content, influencer collaborations, POS theatre and in-store demonstration opportunities.
