The companies will part ways at the end of 2025, with a new distributor lined up to supply indie and regional retailers from 1 January 2026
Wow! Stuff is to end its distribution partnership with DKB at the end of this year after “a period of successful collaboration”.
In a release, Wow! Stuff said the decision “reflects a shared understanding that both organisations are evolving in new strategic directions”.
“Over the course of the partnership, Wow! Stuff and DKB have worked closely on a number of initiatives, and both parties are proud of what they have achieved together,” it said.
“We are grateful for the collaboration with DKB and the value it has brought to our business. We thank them for their dedication to delivering excellent service to us and our customers”
Graham Gardiner, the newly appointed UK Sales and Global Sales Operations Director at Wow! Stuff said: “We are grateful for the collaboration with DKB and the value it has brought to our business. We thank them for their dedication to delivering excellent service to us and our customers. As we move forward, we remain committed to delivering excellence and innovation in everything we do.”
Both companies have expressed appreciation for the professionalism and dedication demonstrated throughout their partnership, and are working closely to ensure continuity for all customers and stakeholders during this period.
DKB will honour existing agreements until the close of 2025 to ensure a stable and smooth transition to Wow! Stuff’s unannounced new partner. The successor will supply both independent and regional retailers from 1 January 2026.
