The brand campaign builds on last year’s success across TV, social media and online streaming
Wilton Bradley is bringing its Fun Unleashed campaign, highlighting outdoor toy brand Xootz, back to TV and online platforms this autumn after huge success in 2024.
The campaign will launch this coming Monday, 27 October.
Building on last year’s momentum, this second annual campaign promises even more excitement across TV, Youtube, influencer partnerships, celebrity endorsements, and social media activations, celebrating the joy of riding and outdoor play for families nationwide.
“Fun Unleashed was a huge hit in 2024, and we’re thrilled to bring it back for a second year”
Fun Unleashed 2025 will air on leading entertainment channels including ITV2, Nickelodeon, Cartoon Network, and more. The campaign will be supported by Youtube advertising, influencer content, and exclusive celebrity collaborations, bringing Xootz’s energy and excitement directly to fans.
“Fun Unleashed was a huge hit in 2024, and we’re thrilled to bring it back for a second year,” said Alexandra Crouch, Brand Manager, Xootz. “This campaign is all about celebrating outdoor play, confidence, and creativity. Whether it’s a first ride or an epic drift, Xootz is here to get kids moving, smiling, and having fun together.”
The campaign highlights Xootz’s standout rides, each engineered for maximum fun, including the Enigma Electric Scooter, Cyclone Electric Drift Trike, Comet Electric Go Kart, Venom Go Kart and Viper Go Kart.
