A host of toy and game licensees join master toy partner Jazwares as the second season of Yo Gabba GabbaLand! takes off on streaming
Beloved children’s franchise Yo Gabba Gabba! is supercharging its resurgence with fans through a new and expanded licensing programme across multiple consumer products categories.
Following the season two launch on 30 January of the Emmy-nominated kids’ and family series Yo Gabba GabbaLand! on Apple TV, a host of new toy and kids’ products licensing partners has been announced across the US and Canada.
Jay Franco is gearing up to roll out a cozy range of children’s blankets and bath towels, while Super Impulse brings fans a fun new collection of miniature toys—both hitting retail shelves this spring.
New game licensees include Small Fries, which launched a children’s card game in 2025, and a partnership with Bare Tree Media brings Yo Gabba Gabba! mobile stickers, mobile themes, and mobile smartwatch faces to fans.
HarperCollins Children’s Books, meanwhile, has come on board as publishing partner, launching a sticker and activity book and I Can Read! book this summer, with a doodle book and board book set to follow in 2027.
These new partners join Jazwares, which holds global master rights to produce figures, toy vehicles, dolls, plush, playsets, musical instruments and Squishmallows inspired by the world of Yo Gabba Gabba!, and has rolled out an extensive range at retail in the US and Canada. All licensing agreements for the brand were signed with franchise owner GabbaCaDabra LLC, co-owned by Yo Gabba Gabba LLC and WildBrain.
Christian Jacobs and Scott Schultz, Yo Gabba Gabba! creators, said: “This is a thrilling moment in the evolution of Yo Gabba Gabba! Coachella and the live tour showed the groundswell of love from audiences who hold the brand so close to their hearts, and we’re excited to be rolling out new merchandise for fans of all ages, bolstered by fresh new content on Apple TV, powered by fun, energy and joyful music.
Bart Silberman, Founder of Golden Sombrero Licensing, added: “We have a host of terrific licensing partners signed up, with even more to come. The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!”
