Zimpli Kids Marketing Manager Obi Enyi on successes in 2026 and what’s next for the brand in 2027
With new seasonal lines for Halloween and Christmas, extensions to evergreen best-sellers, and some exciting licensing developments on the horizon, 2026 has been a huge year for Zimpli Kids. In the October issue of Toys n Playthings, Marketing Manager Obi Enyi, shared what’s hot for this Christmas and beyond.
“Christmas has always been a natural opportunity for Zimpli Kids. Our products work particularly well as affordable gifts and stocking fillers, while the variety across the range gives retailers plenty of opportunities to build a strong seasonal selection,” she said.
“This year we’ve built on that with our Christmas surprise bath bombs, available in different pack sizes, alongside new products such as the 12-Day Advent Calendar and Snowflake Bubble Wand.”
“Next year is shaping up to be a huge year for us. We have loads of new projects in development as we expand the range, grow the business and continue looking for new opportunities across retail and international markets.
“We’ve been working on some really exciting things behind the scenes, including new concepts and products that bring fresh experiences to the category. We can’t reveal everything just yet, but there’s plenty to look forward to.”
Read the full cover story below:
