Home 2026
Yearly Archives: 2026
People of Play’s POP Pub Party returns this New York Toy Fair
The annual event will this year merge with the famous Inventor Night NY, with ticket sales supporting POP’s Young Inventor Challenge
People of Play (POP)...
Famous fans launch Pokémon 30th anniversary campaign
The “What’s Your Favourite?” campaign runs throughout 2026 to mark 30 years of Pokémon, kicking off with a star-studded Super Bowl commercial
The Pokémon Company...
The Insights Family: “Play in 2026 has a purpose”
New findings from The Insights Family highlight how toys fit into the ever-changing lives of families, and how UK parents are “recalibrating how, why...
New York Toy Fair: “The show you simply can’t replicate elsewhere”
As the industry readies for New York Toy Fair later this week, we caught up with Kimberly Carcone, EVP of global experiences at The...
Get involved in the March issue of Toys n Playthings
The editorial submissions deadline the March issue of Toys n Playthings is this Thursday, 12 February.
The editorial deadline for the March issue of Toys...
Hasbro and Amazon combine for Voltron movie toys
Hasbro will launch action figures, toys and role-play lines based on Amazon MGM Studios’ Henry Cavill-fronted Voltron flick
Hasbro has announced a new licensing collaboration...
New research finds parents put off by AI ads and content
New research from Azaria found parents largely distrust AI ads and content - and and are quietly pushing back against allowing their kids to...
Circana: US toy industry returns to growth in 2025
US toy sales grew six per cent in 2025, with higher priced lines and Pokémon collectibles the biggest winners - though Circana analysts warn...
Lego and Netflix announce KPop Demon Hunters sets
The first set based on Netflix’s hit animated movie will launch this summer, with additional sets to follow in 2027
The Lego Group and Netflix...
Paramount names Paul Southern EVP Consumer Products
Paul joins Paramount from Disney Consumer Products, where he oversaw licensing partnerships and product strategy
Paramount has appointed former Disney exec Paul Southern as its...