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Yearly Archives: 2026
US toy industry sees 13% dollar growth in early 2026
Premium-priced lines, licensed collectibles, and Needoh move the needle – as kidults continue to reshape the market
The US toy industry is off to strong start in...
Santoro’s new character brand Harmonie Lane launches at retail
First unveiled in January, Santoro has been “overwhelmed” by the response as the brand rolls out to retail globally
Santoro is delighted to announce that...
The Wombles announces new licensing and content representative
The Blair Partnership has been named the brand’s exclusive global representative across content, licensing, gaming, publishing, music and live experiences
The Wombles is entering a...
Craft Buddy announces Sonic the Hedgehog collection
Craft Buddy is teaming with Sega for its first move into the gaming category, with Sonic product launching for AW26
Craft Buddy has signed a...
US Toy Association launches the Toy Desk
The Toy Desk is a centralised support hub to help members navigate challenges including tariffs and regulations
The US Toy Association has launched a new centralised member support hub called the Toy Desk, billed...
Hornby launches search for ‘Mini Conductor’
The campaign celebrates family play and the growing popularity of young railway enthusiasts
Hornby is launching a nationwide hunt for a Mini Conductor, inviting parents to submit their child’s...
Playmobil heads to WHSmith stores this summer
From this month, Playmobil will roll out at WHSmith locations in bustling UK travel hubs following a successful Heathrow pilot
Playmobil is bringing its range...
Fence club golf day raises over £25,000
Malcolm ‘Tiger’ Naish, Toys n Playthings’ Chairman, reports on the success of yet another Fence Club annual Golf Day.
The annual Fence Club’s ‘Teddy Simmons’ golf day is always...
Toys Industries of Europe appoints Lego exec as new Chair
Frederic Lehmann, Senior Vice President and General Manager Western Europe, takes over from outgoing Mattel CCO Sanjay Luthra
Toy Industries of Europe has welcomed Lego’s Frederic...
Zuru appoints new Executive Creative Director
Stu Mallarkey named new Executive Creative Director in ambitious “next chapter” for Zuru
Zuru Group has appointed Stu Mallarkey as its new Executive Creative Director, marking a pivotal moment in the company’s evolution from...