The international TrendCommittee identifies artificial intelligence and creative mindfulness as key trends for the new year
The international TrendCommittee of Spielwarenmesse has identified two key ToyTrends for 2026. While the first trend, AI Loves (to) Play, demonstrates how innovative technologies are reshaping play, the second trend, Creative Mindfulness focuses on creative approaches towards mindful experiences.
The TrendCommittee’s selection reflects the most important impulses in the industry and provides retailers with guidance on where play is heading in the coming years. The ToyTrends 2026 will be highlighted with a special product showcase from 27 to 31 January in a special area at Nuremberg Toy Fair. Further information for product range planning is provided by the ToyTrend lectures in the Toy Business Forum.
With the trend AI Loves (to) Play, products that can do much more than just react take centre stage. They recognise individual preferences, support children in solving tasks, tell stories and evolve alongside their young users. From adaptive robots and talking play figures to intelligent learning systems, modern AI toys create a new, interactive play experience that combines both technology and imagination. Plus, many AI toys work without a display, reducing the screen being in the focus.
As a counterpoint to digital innovation, the Creative Mindfulness trend focuses on the conscious experience of creativity and craftsmanship. Creative activities open up new perspectives and offer a moment of both relaxation and inspiration. Children immerse themselves in the worlds of colours and materials with curiosity, letting their imaginations run wild, and subsequently they acquire new skills. Adults can use creative activities as a way to leave everyday life behind and clear their minds.
