The pop-up comes to London this November in celebration of the brand’s 30th anniversary
Bandai Namco is set to launch a Tamagotchi pop-up in the UK for the first time as part of the brand’s 30th anniversary.
Following an exclusive preview for special guests on 5 November, the Tamagotchi Pop-Up will open its doors to welcome customers on 6 November and will run until the end of the year. Located at 60, Broadwick Street in Soho, London, the pop-up will bring Tamagotchi to life with an exciting and immersive world where fans can indulge in their passion for the much-loved brand.
Kazu Kojima, Commercial Director at Bandai Namco, said: “We are very excited about opening the first ever Tamagotchi Pop-Up in the UK. As well as offering an immersive and exclusive space for Tamagotchi fans to enjoy and experience, the pop-up will have many limited-edition items which are not available anywhere else. Launching the Tamagotchi Pop-Up in London is testament to the popularity of the brand in the UK and is a fantastic way to invite the brand’s growing fan base to celebrate the 30th anniversary with us.”
The pop-up will offer exclusive merchandise for fans to shop, including special Tamagotchi Destination UK and 30th Anniversary shells, Tama Space and a whole host of additional exclusive London themed items. Special pins, patches, stickers, tote bags, apparel and lots more will be available for fans to collect in store. These exclusive items will sit alongside many popular Tamagotchi products which will be fully stocked on the shelves, including Tamagotchi stickers from SunStar, exclusive Nui Tamagotchi London design plushes, Shokugan key chains and collectable figures, Tamagotchi bath bombs, Nanoblock Tamagotchi and of course, Original, Connection, Nano and Paradise Tamagotchi devices.
The pop-up is part of a full year of celebrations based around the milestone, which officially takes place on 23 November 2026 in Japan, with the UK anniversary following in May 2027.
