Launched in 2011, the retailer has now donated £1m to each of the four children’s hospitals it supports
Charitable donations raised by The Entertainer through its partnership with micro-donation charity Pennies have reached £4 million since it launched 15 years ago.
The retailer revealed that it has now reached the £1m mark for each of the fourleading children’s hospitals it supports in the UK: Alder Hey Children’s Hospital in Liverpool, Birmingham Children’s Hospital, Bristol Children’s Hospital, and Great Ormond Street Hospital Charity (GOSH Charity).
Andrew Murphy OBE, Group Chief Executive Officer, The Entertainer, said: “At TheEntertainer, play is at the heart of everything we do, so supporting causes that bring comfort, hope and moments of joy to seriously ill children feels deeply important to us. We’re incredibly proud to have reached this significant milestone, which is a testament to the generosity of our customers and the value of our partnership with Pennies.”
The beneficiaries said the donations will have a lasting impact. Helen Haskell, Head of Fundraising, The Grand Appeal, Bristol Children’s Hospital Charity, said it is “hard to emphasise” the difference it has made.
“It’s helped fund cutting-edge equipment and research, vital distractions like music, art and play, and home-from-home accommodation for parents,” she said.
The Entertainer reached the milestone in the past month as a result of customer micro-donations made at tills in The Entertainer’s 150-plus stores. The donations raised have helped fund vital care, specialist equipment, and support services for seriously ill children and their families across the UK.
As the first retailer to work with Pennies, The Entertainer’s customers have had the opportunity to round up their cashless purchases to the nearest pound since 2011, with every penny supporting UK-registered charities. In total, the partnership has raised £6.4million for over 500 charities.
“We’d like to thank our customers for making so many micro-donations over the past 15 years, helping these four, hugely valued hospitals go above and beyond, supporting life-changing work that benefits children and their families,” Andrew added. “Our partnership with Pennies demonstrates the power of small, everyday donations in making a massive and meaningful difference.”
