BBC Studios has renewed its global licensing partnership with Moose Toys for the Emmy Award-winning Bluey in all territories. The agreement will build on the global success of this Moose Toys range. 

Andrew Carley, director of global licensing at BBC Studios said: “With global fandom for Bluey showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come. Moose’s translation of the Bluey brand is best-in-class.”

“With global fandom for Bluey showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come”

Moose Toys CEO, Paul Solomon

Following its debut in Australia in 2018, Bluey has gained millions of fans around the world. The Emmy and BAFTA Award-winning animated TV programme airs in over 140 countries and was the most streamed kids show last year in the US, doubling its viewing time from 2022 to 43.9 billion viewing minutes. 

Moose Toys CEO, Paul Solomon, said: “We feel very lucky to be part of the awesome team that brings Bluey’s much loved characters to life for kids around the world. Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures, Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose.

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